marketing strategy + Business Development
simplified
The Dog Star Group specializes in transforming visions into captivating stories through strategic business planning tailored to your target audience.
Our expertise lies in digital marketing and growth strategies, focusing on empowering start-ups, service industry verticals, and non-profit organizations to achieve their goals.
Partner with us to bring your vision to life through strategic storytelling and impactful marketing strategies, unlocking new opportunities for growth and success.
The Business Consultancy Roadmap
Impactful, Relatable, and Sustainable Business and Marketing Plans
BUSINESS DEVELOPMENT SERVICES
Our Business Development Services are Designed to Take a Vision and Provide a Realistic, Scalable, and Sustainable Business Plan. This Process Consists of:
- Initial Interview to Understand the Vision
- Detailed Research and Analysis of the Industry, Market, Brand, and Target Customer Research
- Financial Business Analysis
- Human Capital Resources Assessment
- Business Plan Layout and Design with Client Input
- Detailed and Executable Strategic Business Plan with a Go-To-Market Strategy Roadmap
MARKETING SERVICES
Our Marketing Strategy Services Begin with One Goal, Creating a Strategic Marketing Plan that Builds Customer Trust and Loyalty for the Organization, Your Brand, and the Product Set. This Process Consists of:
- Initial Interview to Understand the Organization Goals
- Strategic Marketing and Branding Research
- Buyer’s Persona and Journey Mapping
- Plan of Action for Owned Media, Earned Media, Shared Media, and Paid Media
- Content Creation Based on a Cornerstone Content SEO Strategy
- KPI Metric Development for Performance Analysis
- Detailed and Executable Strategic Marketing Plan
DIGITAL MARKETING SERVICES
Our Digital Marketing Strategy Services are Built Around the Mindset that the Product Will be Seen, in as Many Ways as Possible. This Process Consists of:
- Initial Interview to Understand the Goals for the Digital Marketing Needs
- Research Target Audience and Market Positioning
- Define Campaign Strategy and Digital Platform Selections
- Create Cornerstone Content Focused on Buyer’s Persona / Journey Mapping
- Align Cross-Functional Technology for All Marketing Efforts to Ensure Optimal Analytics, Lead Generation, and Sales Execution
- Measure Success by Defining KPI’s for All Projects
- Detailed and Executable Strategic Digital Marketing Plan
BRAND INNOVATION SERVICES
Our Brand Innovation Services are Structured Around the Basic Understanding that Products and Services are Developed to Solve a Problem or Address a Need. This Process Consists of:
- Initial Interview to Understand the Purpose of the Product or Service
- Value Proposition Research and Development Based on the Vision
- Identity Development Focused on Trust and Loyalty Building
- Buyer’s Persona and Journey Mapping with Target Market Research
- Brand Voice & Tone Development with Awareness Goals
- Detailed and Executable Strategic Branding Plan
Why Hire Our Team?
Would you hire a baker to fix the brakes on your car?
Yeah, we didn't think so...
Here are a few questions from new clients:
Does Digital Marketing Work?
Yes, digital marketing works and is an essential part of growing any resource website or e-commerce presence. Our advertising (SEM/PPC) and organic growth (SEO) experts will take your business growth to a new level.
What is Omni-Channel Marketing?
Omni-Channel marketing consists of 2 or more ways of expanding the customer journey. If you take orders over the phone and have a website, You are an omni-channel business.
What is Product Branding?
Branding your product consists of researching who your target audience is and how to take your product to market. Our branding strategy provides you with the value propositions specifically designed for your audience, product, and market.
Clients | Vendors | Partners
Our #1 goal is to see your vision come to fruition, without compromise.
We treat your business as if it were our own, by committing to excellence in everything we partner together to accomplish.
Your business is unique. The services you require should be just as unique.
We offer various types of services – tell us what you need below and we will reach out in a manner that best suits you:
Let's Connect
We Enjoy a Great Conversation - Reach Out to Us Today to Discuss Your Business and Marketing Needs!
Address
Nomadic USA
Phone
317.660.5114
Email Address
ksw@dogstargroup.com
Business Hours
Monday-Friday: 6PM to 9PM